I’m not scared of AI voice overs… yet.

I’ve been a voice over artist for many years now, and it’s a job I adore. Bringing a story or character to life, getting to know clients from all over the world, and even the daily hustle. But lately, there’s been a definite shift, and like a lot of voice over artists, I’ve really been noticing the impact of the quiet (or not so quiet) rise of AI in this industry. It’s not just a ‘someday’ problem anymore, it’s knocking on our door and asking to borrow a cup of sugar. AI voices are here, they’re working, and they’re getting better and better. Many projects are increasingly being handled by synthetic voices.  Clear, a bit too perfect and emotionally flat... but often "good enough" for clients on a tight deadline or budget… It's pretty scary!

BUT, as someone who's trying to keep an open mind, I can also see the potential for AI to be part of the solution.

If used ethically, cloning your voice can help with certain projects. For example, I have a big client I’ve worked with for many years on their (absolutely huge) phone system. Last year, they approached me with the idea of cloning my voice… alarm bells right?! But they were really sensitive and transparent from the start and when they explained, it made total sense. They wanted the system to be more dynamic and they couldn’t realistically ask me to record 29 million UK home addresses! So, after a few conversations to make sure both sides were happy, I had an air tight contract to say the clone can only be used for that specific purpose and set amount of time, and I would be compensated for the use. I’m so grateful to these clients for giving me hope that AI can be used fairly to benefit everyone! They’ve been a perfect example of how to use AI the right way.

I’ve also heard of AI being used to help with productivity by generating quick draft tracks for clients to approve timing etc before recording the final take. In the long term, it could lower the barrier of entry for indie creators/smaller clients, helping them discover the value of good voice over. So if an AI voice gets them halfway there, and they realise they want something with more personality… they know where they can hire someone!

So can we co-exist?

I hope so! I think the key is quantifying and consent. The cat’s already out of the bag, pandora’s box has been opened and other such expressions… basically AI is here to stay. But that doesn’t mean we have to be left behind! As voice artists, we can advocate for ethical AI use and keep trying to educate clients on the value of a real human voice. Change is always scary. I don’t even like when they change the aisles around at Tesco! But I’m trying to keep an open mind and not panic. As is the case in most industries, adapting is key, so let’s meet this change with curiosity instead of fear.

If you’re a fellow VO reading this: you’re not alone! The landscape is shifting, and we’re all a little worried, but that doesn’t mean our voices don’t matter. In fact, I’d say they’re more important than ever! Let’s stay loud, stay human, and keep telling stories one way or another.